The first business of Alibaba Group, Alibaba.com is the leading platform for global wholesale trade serving millions of buyers and suppliers around the world.
Through Alibaba.com, small businesses can sell their products to companies in other countries.
Sellers on Alibaba.com are typically manufacturers and distributors based in China and other manufacturing countries such as India, Pakistan, the United States and Japan.
This post on fixing your footer is adapted from an article by Lexie Lu on SmallBizDaily.
There are, of course, numerous ways to fix your e-commerce site, from SEO to making sure your site is mobile-friendly. You probably don’t spend a lot of time thinking about your website footer, but it’s more important than you think. Most web designers focus on the top part of a landing page, because the majority of people hang out above the fold. However, there are site visitors who do read to the bottom of your page or who scroll there looking for important information.
In one study, there was as much as a 23.8% increase in conversions just by improving the footer of a site. That’s a good return on investment, so maybe it’s time to improve your footer. There are some simple changes that will make your footer user-friendly and allow it to drive conversions. All that’s required of you is a little time and some smart design work.
If you’re too busy, or you just don’t think you can handle it, check out some website designers who can help you. Did you know that Alibaba.com is not just about sourcing products, but is also a resource for connecting with some service providers? You can find some website designers here.
Your landing page can be a bit like a mullet haircut: business in the front and party in the back—or in this case, business at the top and party at the bottom. While you might want the focus to be on content or the sales funnel at the top, you can use the footer to really show off some personality and create a bit of fun for your site visitors.
You certainly don’t need to add every single link to every area on your site, but some key links at the bottom of the page can create a fast path for site visitors. It’s a good idea to add a Home button, but, first, study some heat maps of your landing page and analyze visitor behavior.
Where on your site do they navigate to the most? What pages are most popular? Consider these for your navigation buttons at the bottom along with vital information, such as contact info. You also can simply focus on where you want visitors to go next when they reach the bottom of your landing page.
Placing a call to action (CTA) at the bottom of your page can help increase conversions. Visitors who make it that far down may not know what to do next. The last thing you want them to do is navigate away from your site. By offering a CTA, you can convert them down the funnel you’d like.
It’s a smart idea to add some social media icons to your footer as well. These days, consumers expect those to be somewhere on your page, so they can connect via their favorite platforms. About 72% of the top marketing websites have social media icons in their footers, showing how important it is to place these in a convenient and expected place.
You can use a simple icon or choose one that is customized for your site’s colors. You’ll find dozens of options on any stock photo site. Some website themes come with matching social media icons, as well.
Another interesting thing you can do to ramp up the benefits of your footer is add directions to your brick-and-mortar store. This can include brief text directions or an integration with Google maps or another type of map software. Google is probably the most intuitive to integrate because of the many mobile users browsing online these days.
It’s a good idea to place the most important information, or the items you want readers to respond to, on the left. It’s estimated that website visitors spend almost 70% of their time on the left half of the page and only 30% viewing the right side. By putting the most important items in that location, you immediately grab the reader’s attention.
Many designers spend so much time designing the header they tend to forget just how important the footer can be. Each part of a website is important if you want to hit maximum impact from the traffic you receive.
Remember that your footer is the last thing on your page many visitors see. Some might argue it is even more important than the other parts of the page because it leaves a final impression on site visitors.
Regardless of how important you think it is, using the tips above and paying more attention to the layout and design of the footer can result in more conversions for your business.
This post is adapted from “Why Your Footer Isn’t Meeting e-Commerce Site Standards — and How to Fix It” by Lexie Lu, and originally appeared on SmallBizDaily.com.
Lexie Lu is a freelance graphic designer and blogger. She keeps up with the latest design news and always has some coffee in close proximity. She writes on Design Roast and can be followed on Twitter @lexieludesigner.
Photo courtesy: iStock/Thinkstock