Articles

Selling to Moms

This post on styles for busy moms is adapted from an article by Catherine...

 Rieva Lesonsky   Jan 31, 2018
Business

Shopping with Source Now

Previously, I told you about the innovative new tool, Source Now, Alibaba.com...

 Rieva Lesonsky   Jan 31, 2018
Business

Top Packaging Mistakes Retailers Should Avoid

This post on packaging was originally written by Ken Chrisman for SmallBizDaily. Here’s...

 Rieva Lesonsky   Jan 31, 2018
Business

Beauty Buzz

Beauty sales are “skyrocketing” according to WWD. Jane Hali, the CEO of retail...

 Rieva Lesonsky   Jan 30, 2018
Business

Do You Need to Fix the Footer on Your Website?

This post on fixing your footer is adapted from an article by Lexie Lu on SmallBizDaily. There...

 Rieva Lesonsky   Jan 30, 2018
Business

How to Attract More Baby Boomers to Your Store

While we’ve talked a lot about appealing to younger generations of buyers,...

 Rieva Lesonsky   Jan 30, 2018
Business

How Retailers Can Reach Gen Z

The oldest members of Generation Z turn 18 this year. If you think teens...

 Rieva Lesonsky   Jan 30, 2018
Business

Hot Trend: Men’s Grooming Products

The “beauty” industry used to be all about women—but not anymore....

 Rieva Lesonsky   Jan 30, 2018
Business

Making Your Content Mobile-Friendly

This post on making your content mobile-friendly is adapted from a post...

 Rieva Lesonsky   Jan 29, 2018
Business

Survival Tips for Apparel Retailers

Clothing and accessories are still popular retail items. In fact, apparel...

 Rieva Lesonsky   Jan 29, 2018
Business

Is it Time to Raise Your Prices?

The economy continues to improve. The nation is nearly at full employment....

 Rieva Lesonsky   Jan 29, 2018
Business

Fashion Tips for Making a Great Impression

This post on men’s fashion was adapted from an article by Marla Tomazin.   “You...

 Rieva Lesonsky   Jan 29, 2018
Business


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