Michael Ellis, president and managing director, Asia-Pacific for the Motion Picture Association (MPAA) describes the organization’s efforts in China to protect the intellectual property of Hollywood studios. Alibaba Group’s Taobao Marketplace, a popular online retail platform in China, and the MPAA recently signed a Memorandum of Understanding (MOU) to promote a healthier online environment in China for the sale and distribution of legitimate audio-visual content.
Alibaba.comAliFestB2BCopyrightE-CommerceHollywoodIntellectual Property ProtectionInternetIPRMotion PictureMovieMPAAStudiosTaobao
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